To drive sales growth in Morrisons for The Yorkshire Creamery’s new cheese range through sampling inside Morrisons Supermarkets.
- LINK created a custom wooden sampling stand to portray Yorkshire Creamery’s natural and authentic brand values.
- The stand was positioned in the foyers and entrance areas of busy Morrisons Supermarkets to maximise reach.
- The display included taster samples with guided explanations of the range, plus a competition for social media.
- An average of 700 samples were given out daily, with upto 80 big blocks of cheese sold per event day!