Background

The Yorkshire Creamery Sampling & Sales Tour at Morrisons

To drive sales growth in Morrisons for The Yorkshire Creamery’s new cheese range through sampling inside Morrisons Supermarkets.

  • LINK created a custom wooden sampling stand to portray Yorkshire Creamery’s natural and authentic brand values.
  • The stand was positioned in the foyers and entrance areas of busy Morrisons Supermarkets to maximise reach.
  • The display included taster samples with guided explanations of the range, plus a competition for social media.
  • An average of 700 samples were given out daily, with upto 80 big blocks of cheese sold per event day!

Sampled peaked at 1,500 in one day!

Sold over 80 blocks of cheese in just one day!

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