Sparkling Ice

Sparkling Ice – Product Sampling Vehicle Case Study

Activity Brief

To create a unique product sampling vehicle for Sparkling Ice; touring across a targeted array of supermarkets, C&C wholesalers, office areas, high streets and festivals throughout the UK. Prompting positive taste trial, communicate the brands core message and drive immediate sales uplift and sustained growth.

The Results

The tour was a mix of sip samples and full bottle sampling throughout various high streets throughout the UK and Ireland.

•A total of 76,865 sip samples were handed out in 14 cities.

•55,322 full bottles were distributed over 38 activity dates.

•A total of 68,133 bottles were used to conduct the high street sampling activity.

On The Campaign Trail

Background