Soft Cup, Boots & Product Sampling

Soft Cup personal care product sampling and demonstrations in Boots Cosmetics Department Stores

• 100,000 samples and demonstrations to launch a new product innovation within feminine hygiene care.
• Selection and face to face brand induction days organised for 40 female brand ambassadors.
• Deployment of staff into 40 flagship stores over critical launch period to raise awareness and boost sales.
• Huge sales uplifts at all locations, converting initial limited distribution into permanent national listing.