To increase awareness and drive retail sales of Shan Recipe Mix Packs by reaching shoppers directly outside Halal supermarkets, timed alongside Shan’s Door-to-Door Sampling campaign.
- Leveraged the powerful “UK’s #1 Recipe Brand” slogan on a highly visible food truck to establish immediate trust and credibility, which customer feedback confirmed was a key tool for engagement.
- Generated excitement with the sights and aromas of live cooking, creating an authentic experience that customers rated with 5 stars over 85% of the time.
- Provided an end-to-end brand experience, from an eye-catching catering van that drew crowds to hawker trays that allowed for roaming engagement, driving an exceptional 13% conversion rate.
- Deepened brand loyalty by engaging directly with Shan’s core user base, confirming that over 70% of shoppers were already existing customers of the brand.