Background

Sainsbury’s In Store Foyer Sampling for Robinson’s

  • In store sampling on a 2x2m event space, inside the busy foyer entrance areas for Siansbury’s flagship sized supermarkets.
  • Sip sampling and a sun interactive cycling spin game to promote the prize offer of winning a set of bicycles from Halfords, with a fun cycle wheel spin game. 
  • Shoppers enjoyed sip samples across the flavour range of Robinson’s cordials, and had the chance to win a bicycle with every purchase made on the day.

Event Equipment 

Circa 1,000 shoppers engaged from a compact sized sampling area per day, located inside each store foyer. 

6,000 mini prizes with branded merch awarded to interested and engaged shoppers!

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