Robinsons

Robinsons Case Study

Activity Summary

To drive sales of the newly launched range of Robinsons Apple & Blackcurrent Fruit Squash within KFC Restaurants, using roaming beverage sampling teams-targeting spectators travelling from London stations towards Wimbledon and at big screen viewing areas and on busy high streets in major cities across the UK.

Creation of six bespoke, purpose built promotional trikes that individually dispensed circa 90,000 samples of diluted 10oz servings of Robinsons Real Fruit Squash in branded cups, each served with ice, lid and a striped straw.

The event set up for each of the two teams included:

3 X custom make sampling trikes

6 X custom-made Hawker Trays

Branded uniforms

Branded parasols and Wimbledon umbrellas

A Board poster display

Team of seven sampling staff

+

Three touring logistical support staff

2,000 litre fresh water bowsers + 12 X 40 litre water barrels

Landrover Defender as bowser tow vehicle

3.5 tonne truck for kit movement

Keeping It Cool

Background