Robinson’s brought Wicked-inspired squash to life with an in-store takeover at John Lewis Food Hall, designed to engage shoppers, encourage trial and drive immediate sales.
- A branded gazebo, printed flooring, sampling cart and Wicked themed POS were created to showcase the new product.
- Shoppers were invited to sample Glinda’s Outstandiful Berry and Elphaba’s Amazafying Citrus Twist, before walking the yellow brick road to cast their vote at the Emerald City voting station.
- A Wicked-themed window display captured attention from Oxford Street, drawing people into the store.
- Nearly 8,000 samples were distributed across the activation, with an average of 1,123 samples per day.
Images of people visiting the Robinson’s Wicked campaign.