Street Sampling With Real Crisps
Real Crisps created Election Special Crisps which were colour coded with caricatures of political party leaders. Product sampling was conducted in front of the UK’s busiest train stations, high streets, office areas and of course Westminster. Roaming sampling teams utilised portable product display bins, fun face masks and megaphones to attract attention and create engagement. Our teams delivered 600,000 samples to the public generating interest and coverage from Sky News, BBC News and making the front page of the Guardian newspaper.