Background

Quorn at the Plant-Based World Expo 2022

To further maximise use of the fully electric catering truck that LINK have created and tour for Quorn, the van was used as a new exhibition trade show stand.

    • Space only event space measuring 6m wide x 3m deep was suitable to house the sampling van, with a free-standing branded back wall and display fridges.
    • LINK provided advance planning with the venue organisers, agreed optimised site positioning, site design, production, catering, chefs and promotional support staff.
    • The LINK team scheduled access for the van as one of the first time slot be brought into the exhibition hall; allowing the other stands to be built up around it.
    • During the event, thousands of gourmet tasters were prepared and presented to corporate VIPS; with the LINK team working alongside Quorn’s own HQ staff.

Thousands of tasters were presented to VIPs!

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