Product Sampling Experiential Marketing Special K Consumer Street Events

Kelloggs Special K

Product Sampling & Consumer Events


Brand experience events conducted at the UK’s largest scale fun runs – to promote the Special K Protein range of cereals and snack bars. Large immersive event area for wet sampling of cereals, bite sized tasters of the snack bars – and a fun photo selfie area in the middle.

Participants and spectators all encouraged on the photo podium stage, to pose with fun props and celebrate their moment of triumph once they had completed their race. Photos were then shared to social media hashtags – and also printed out branded photo cards as a take home

12 x major events attended per year, over multiple years, with the event area and activities evolving year on year.


Additional activity positioning roaming sampling teams directly in front of the main entrances and exits to 40 of the UK’s busiest train stations, office areas and key retailers.

Trade development achieved by sampling in front of retailer head offices, with consumer sales sent to convenience and supermarket stockists.

On The Streets With Kellogg’s Special K

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