FULFIL

FULFIL Product Sampling Case Study

Activity Summary

To create a product sampling campaign that would prompt positive taste trail, educate consumers and drive sales for the range of Fulfil Nutrition bars. Engaging with young professionals in and around London using targeted sampling teams at athletic challenges, busy gyms, WHSmith Travel and Sainsburys retailers.

Activity Results

This element of the campaign ran for 1 month covering 17 locations in London. Our teams engaged over 150,000 people who consumed close to 40,000 samples ensuring that the FULFIL brand was literally on everyones lips.

Feeding The Masses

Background