To execute a high-impact UK launch for Prime Ice in the crucial cash & carry wholesale sector, driving brand buzz and converting trial into immediate bulk case sales.
- Generated huge brand excitement with an interactive ‘Punching Power Game’, creating a competitive spectacle that drew huge crowds and drove direct engagement with store owners and staff.
- Created a professional brand hub with a 3x3m branded gazebo, sampling counter, and chilled display fridge, designed for consistent and high-impact execution at every location.
- Capitalised on the energy from the game by serving perfectly chilled samples, allowing shoppers to immediately taste the “smooth and refreshing” flavours that drove purchase intent.
- This dual strategy of fun, ‘gamified’ engagement followed by a quality tasting experience proved highly effective at converting initial interest into significant bulk sales.