Pierre Fabre Case Study

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Pierre Fabre Case Study – Cosmetic Beauty Consultants Demonstrating and Sampling in Boots Department Stores

Pierre Fabre

PRODUCT DEMONSTRATIONS AND RETAILTAINMENT 

  • Nationwide teams of brand ambassadors selected, trained and deployed into 45 Boots flagship retailers.
  • In depth product training session organised and managed allowing field staff to trial and role play interactions.
  • Advance store liaison managed for stock uplifts, extra POS siting and to incorporate category managers.
  • Multiple campaigns conducted, driving sales across the core ranges and cross selling on wider portfolio.

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