PepsiCo partnered with Asda for a nationwide “Summer of Football” tour during the Women’s Euros, designed to celebrate the tournament, excite shoppers and drive sales of Pepsi Max, Walkers Max and Doritos.
- Deployed a flexible, dual-format tour, featuring an immersive football dome at large ASDA superstores and an adaptable sampling cart for high-footfall city locations.
- Drew huge crowds with high-energy football games, including a penalty shootout and locker challenge, engaging over 6,800 shoppers and creating a fun, family-friendly atmosphere.
- Distributed over 19,590 samples of the ‘Crunch & Fizz’ pairing, with the new Pepsi Max Mango proving a standout hit and driving huge consumer interest.
- Strategically timed the tour to align with key Women’s Euros match weeks, successfully tapping into the national buzz to maximise shopper excitement and participation.