The Pepsi Max sampling team enabled shoppers to create their own unique branded merch at flagship Sainsbury’s stores, set to a background of live graffiti art.
- Shoppers at Sainsbury’s were wow’d by a unique brand experience, with sip sampling, plus selecting from range of high quality bags, caps and hoodies for the event team to apply a selection of cool, modern and classic Pepsi logos on them.
- The event area also included a talented graffiti street artist, who created bespoke murals each day, reflective of the city that was hosting the event.
- The portable customisation station was accommodated inside a branded dome tent, with branded carts and uniformed teams for sampling and branded merch creations.
- Each event day generated hundreds of sales, social media pics and life long loyal brand fans for Pepsi.