DEMONSTRATIONS AND RETAILTAINMENT IN FRONT OF ASDA SUPERMARKETS
- Creation of a fun, interactive dance game communicating the movement of the new Oral B power brush.
- Branded event areas created and toured across 50 stores during promotional sales period, using eight teams.
- Customers invited to follow the dance music steps and movements, in exchange for samples and prizes.
- Over 100,000 individual interactions with shoppers on arrival across the 50 Asda Super centres driving sales.