NORTHERN BLOC AT BOOTHS
- Northern Bloc toured the biggest flagship Booths supermarkets across Yorkshire and Cumbria.
- They sampled their non-dairy ice cream made with coconut milk, targeting both mainline customers and customers with dietary requirements who would not normally look in the vegan food aisle.
- Customers who made a purchase in-store were rewarded an extra tub of Northern Bloc ice cream and a Northern Bloc tote bag for free!
- During the campaign there were peak sales of up to 50 units a day, up from the pre-sampling sales of 5 units a week!