Norseland Cheese Brands - Experiential Marketing Product Sampling Roadshow Tour Consumer Trade Food Shows Events Exhibition Stand Design Build Sales Staffing


Norseland: Engaging Trade & Consumer Audiences

To present, sample and sell the range of Norseland cheese brands (Mexicana, Jarlsberg and Applewood) across a targeted array of the UK’s most relevant consumer food shows, lifestyle events and catering trade exhibitions.

Norseland Campaign Activity


Each of the brands were presented with their own unique brand presence:

Mexicana: A front facia / reduced depth beach shack with wooden finish and logos.

Jarlsberg: A giant semi circular cheese wheel table, with full wrap and backdrop.

Applewood: A traditional smoke house display unit.

Each of the three Norseland brands were within their own defined area within the custom designed event area. This providing huge cost savings for the brand exposure and also aided purchasing across the full brand portfolio.


  • Conceptualisation, design, production, branding, touring, staffing and live activation of multi-branded roadshow.
  • Large volume sampling with both refrigerated and hot cooked food service and direct sales to consumer.
  • Face to face brand induction of consistent touring road show team of professional chef and support team.
  • Attendance and presentation across a range of trade shows and consumer events over multiple years.

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