To activate store sales and push repeat purchases of Noode Head stir fry at Morrisons through sampling.
- Created a custom branded hot catering cart with branded FSDUs, hawker trays, lighting and hot catering.
- The cart was positioned at the entrances of high-footfall Morrisons stores to reach all customers on arrival.
- The FSDU was placed in the entrance of the store to enable immediate impulse purchase decisions.
- The team averaged sales of over 100 immediate sales every day, with some stores selling well over 150!