Noodle Head Morrisons Sampling & Sales Tour

To activate store sales and push repeat purchases of Noode Head stir fry at Morrisons through sampling.

  • Created a custom branded hot catering cart with branded FSDUs, hawker trays, lighting and hot catering.
  • The cart was positioned at the entrances of high-footfall Morrisons stores to reach all customers on arrival.
  • The FSDU was placed in the entrance of the store to enable immediate impulse purchase decisions.
  • The team averaged sales of over 100 immediate sales every day, with some stores selling well over 150!

Sample acceptance rate of 70%!

Peak sales of 158/day at one location!

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