Background

Nature’s Path Morrisons Sampling & Sales Tour

To activate store sales and push repeat purchases of Nature’s Path at Morrisons through product sampling.

  • The team visited stores in North London, Yorkshire, Birmingham and the Midlands, Manchester and Outer London for nationwide outreach.
  • Sampling stands were positioned outside Morrisons stores to encourage customers to purchase on their way into the stores.
  • Over 16,000 customers were engaged, and 13,000 samples were given out, a 78% acceptance rate!
  • Sales peaked at 55 units/store per day!

5.6% immediate conversion rate!

78% sample acceptance rate!

Over 16,000 customers engaged!

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