To activate store sales and push repeat purchases of Nature’s Path at Morrisons through product sampling.
- The team visited stores in North London, Yorkshire, Birmingham and the Midlands, Manchester and Outer London for nationwide outreach.
- Sampling stands were positioned outside Morrisons stores to encourage customers to purchase on their way into the stores.
- Over 16,000 customers were engaged, and 13,000 samples were given out, a 78% acceptance rate!
- Sales peaked at 55 units/store per day!