To create mainsteam retail sales growth for Mogu Mogu by using a fun sampling experience to educate customers on the product & convert purchases
- Created a visually striking custom sampling area with a branded dome tent and interactive spin-to-win game to entice customers to the stand.
- The stand was placed outside the entrances of busy Morrisons supermarkets to catch all customers on their way into the store.
- A FSDU was placed inside the store’s entrance to enable immediate impulse purchase decisions.
- Customers who bought a bottle of Mogu Mogu in-store could spin the wheel at the stand for the chance to win another bottle!
- Achieved an astonishing 26% sales conversion rate from over 6,000 samples given!