Mexicana

Mexicana Cheese, Experiential Sampling

To further the brand growth of Mexicana Cheese by undertaking a memorable and engaging sampling campaign to drive sustained sales across priority supermarkets to reach new targeted audiences nationwide.

Campaign Activity

Supermarket Sampling: The Mexicana updated Beach Shack was setup outside the largest Asda and Tesco stores with the highest footfall, in the most relevant young professional suburbs with experiential sampling.

Office Area Sampling: Tactical sampling in front of major busiest commuter links, into offices, retail outlets, close to potential new stockists and on busy walkways.

Event Sampling: Large scale audience reach at Grillstock, a highly targeted, relevant food and music event.

Direct Sales: Produce sales direct to end consumer at the event, off-setting a proportion of the touring costs.

  • Low cost sampling campaign to drive sales of three variants of a spicy chilli cheese across leading stockists.
  • Creation of unique Mexican themed beach hut and memorable branded event area on a shoe string budget.
  • Sampling roadshow at largest Tesco, Morrisons and Asda supermarkets over multiple consecutive years.
  • Massive sales uplifts of over 3,500% generated, with integrated social media uplifts to Facebook and twitter.

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