MEDAHUMAN SAMPLING TOUR
- LINK created a sip sampling cart initially for a tour of Booths supermarkets (Waitrose of the North)
- Most shoppers had heard of CDB, but were new to the category so needed educating.
- Each day the team sampled over 1,000 shoppers generating 16% immediate conversion.
- On the day sales of over 200 units were achieved in Booths on just one day!
- The tour was later extended to secure listings and drive record sales uplifts into Morrisons, Asdas and WHSmith too!