To increase sales of Meatless Farm Vegan Mince in Morrisons supermarkets by sampling fresh Chilli-non-Carne.
- Created a pair of portable sampling carts to tour the North and South of England simultaneously.
- The carts were positioned in foyers and busy walkways of large Morrisons Supermarkets, maximizing the reach to as many customers as possible.
- The carts included built-in catering and refrigeration, allowing the samples to be prepared fresh in-store!
- Samples were prepared fresh at the cart using an online recipe for customers to make at home.
- Lots of wow moments as non-vegan customers tried vegan mince for the first time!
- 68% of shoppers accepted a sample of Chilli-non-carne.
- Achieved average sales of 60 units/day, peaking at 137!