May Tea Product Sampling Campaign

To engage consumers, increase awareness of key messaging and drive sales of organic produce across a range of convenience retailers and grocery multiples by sampling to office workers and shoppers during peak times outside major train stations and on busy walkways, using street sampling teams.

WH Smith

  • Link created fully immersive branded sampling campaign for May Tea to support the launch in various WHSmith stores. The event area included; a portable sampling cart and trays to fit into the space parameters of WHSmith stores. The public experienced interactions with brand ambassadors, regards to product information, vouchers and leaflets of May Tea
  • The event area was scheduled to tour a variety of locations including a sampling day outside each train station (London Liverpool street, Waterloo, and Kings Cross) roaming outside the main train stations.
  • The activity combined of a mass sampling of May Tea products to consumers, using a branded stall, flyers and vouchers with product information and social media.
  • Throughout the duration of the activity the team distributed over 16,000 organic food samples, over 100,000 brand visibility throughout the four locations (London, Cardiff, Edinburgh, Manchester)

WM Morrisons

  • A total of 68 stores covered on peak shopping days (Thur, Fri, Sat), with full support from ALL store managers.
  • Average sampling out reach of over 800 shoppers per day (peaking at over 1,500 at larger stores like Enfield).
  • Average sales uplifts close to 200 units per day (peaking at over 500 sold at Cribbs Causeway 24/08/19).