To increase awareness and sales of Lucky Boat noodles through live sampling at specialist East Asian retailers.
- The campaign was spread across 18 specialist East Asian retailers and wholesalers across the country.
- The tour targeted stores in key city locations like Newcastle, Liverpool, Manchester, Lancaster, Edinburgh and Belfast.
- A branded hot catering cart, hawker trays and an FSDU in the store entrance was used to boost visibility.
- A team of promotional staff handed out delicious hot samples and promoted an exclusive sales deals to drive conversion.