Lidl launch new stores with product sampling

Lidl Nationwide  – Regional Store Launches with Product Sampling

• Localised celebration of the launch or refitting of Lidl stores across the UK, using promotional sampling.
• Event team display buffet style arrays of food and drink produce to greet shoppers on arrival and on aisle.
• Sampling of hot and cold drinks, seasonal produce, fresh bakery, deli counter and ambient snacks.
• Over 10,000 shoppers interacted for each launch week, on-going campaigns replicated across the UK.