Lidl launch new stores with product sampling
Lidl Nationwide – Regional Store Launches with Product Sampling
- Localised celebration of the launch or refitting of Lidl stores across the UK, using promotional sampling.
- Event team display buffet style arrays of food and drink produce to greet shoppers on arrival and on aisle.
- Sampling of hot and cold drinks, seasonal produce, fresh bakery, deli counter and ambient snacks.
- Over 10,000 shoppers interacted for each launch week, on-going campaigns replicated across the UK.