Experiential Marketing lidl-nationwide-case-study---regional-store-launches-with-product-sampling-

Lidl Store Launch

Lidl launch new stores with product sampling

Lidl Nationwide  – Regional Store Launches with Product Sampling

  • Localised celebration of the launch or refitting of Lidl stores across the UK, using promotional sampling.
  • Event team display buffet style arrays of food and drink produce to greet shoppers on arrival and on aisle.
  • Sampling of hot and cold drinks, seasonal produce, fresh bakery, deli counter and ambient snacks.
  • Over 10,000 shoppers interacted for each launch week, on-going campaigns replicated across the UK.

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