Background

Kohinoor Morrisons Sampling Tour

To increase brand recognition and drive immediate sales uplifts at Morrisons supermarkets

  • Created a fully branded custom promotional catering van.
  • The van was positioned outside the entrances to Morrisons supermarkets, serving hot samples to customers as they entered the store.
  • A voucher was given out with the samples to promote immediate purchase.
  • Average daily sales increased from 2 units/day per store to 106!

Peak single-store sales of 202 units in a single day!

Immediate sales uplift of 4683%!

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