KFC – Experiential Sampling University Student Roadshow
- Experiential sampling roadshow, sampling the new KFC Pulled Chicken, and interacting on social media.
- Conversion, branding of vintage American Airstream Trailer, bespoke buzz-wire game, in Deep South theme.
- Advance interactions with students on Facebook/Twitter, with thousands of students engaged each day.
- Successful creation of valuable online content for KFC created and sales uplifts across each city visited.