KFC – Experiential Sampling University Student Roadshow

• Experiential sampling roadshow, sampling the new KFC Pulled Chicken, and interacting on social media.
• Conversion, branding of vintage American Airstream Trailer, bespoke buzz-wire game, in Deep South theme.
• Advance interactions with students on Facebook/Twitter, with thousands of students engaged each day.
• Successful creation of valuable online content for KFC created and sales uplifts across each city visited.