Kellogg’s launched Oaties with a nationwide retail sampling and sales activation tour, designed to drive rate of sale growth and convert new shoppers in Tesco, Asda, Morrisons and Sainsbury’s.
- A bold Oaties-branded dome was set up outside flagship supermarkets, complete with a tasting counter and product displays to catch shopper attention.
- Shoppers were invited to taste Oaties with milk at the counter, giving people the chance to try the product before buying.
- A Test of Strength game was added to the activation, with winners rewarded with mini packs of Oaties.
- To drive immediate purchase, a live promotion offered shoppers a free pack outside when they bought one in-store.
- The tour visited 20 Tesco Extras, 15 Asda Superstores, 5 Morrisons and 5 Sainsbury’s, engaging with thousands of shoppers.
Images of people with thier Kellogg’s Oaties