- To support the luanch of the new Oaties by Kellogg’s, a nationwide sampling tour was activated across the UK.
- Link created a bold, branded dome tent, with wet taster sampling and a fun ‘test of strength game’ reflective of the oat and crunch proposition of the Oaties brand.
- The tour stretched across the largest and busiest Morrisons, Sainsbury’s, Asda and Tesco of the UK, spanning all major cities during the critical first few months on shelf.