Jucee Tactical Street Sampling Campaign to Engage Busy Shoppers
When Jucee launched their new range of cordial fruit drinks they retained Link Communication to engage shoppers on busy high streets with a tactical sampling campaign.
- Taste sampling of new range of Jucee fruit drink cordials, using low cost high street roaming sampling.
- Heavy logistics planned using 500 litre sterile drinking water bowser for large volume out reach.
- Use of roaming promotional permits and jet packs to negate the need for expensive static event spaces.
- 10,000 taste samples presented to families during school holidays, with sales uplifts to national supermarkets