To introduce Jimmy’s Sate Paste to Tesco shoppers through a memorable sampling experience, driving brand awareness and securing immediate sales.
- Deployed a five-week sampling tour across 16 high-footfall Tesco stores, from local Express sites to large Superstores.
- Created a bold and unmissable setup with a vibrant branded cart and highly visible team, grabbing shopper attention at store entrances.
- Served over 8,000 samples, highlighting the product’s unique flavour and versatility as a “takeaway alternative,” which resonated strongly with customers.
- Ensured a simple path to purchase by placing a fully stocked display unit near the sampling station, converting interest directly into sales.