To drive awareness and immediate sales of Amoy’s microwavable dim sum range through live sampling at specialist East Asian retailers across the UK.
- Executed a 7-week strategic tour targeting 10 of the UK’s leading East Asian supermarkets, including renowned retailers like Loon Fung (London) and WH Lung (Manchester).
- Strategically positioned at high-traffic store entrances to guarantee maximum visibility and engage with every shopper as they arrived.
- Created an authentic taste experience by cooking and serving a rotating menu of Amoy dim sum, including customer favourites like Har Gow and Shaomai.
- Deployed a professional, fully-branded setup, featuring a custom hot catering cart and branded uniform for the team of promotional staff to create a cohesive and trustworthy brand presence.