To drive awareness and sales of Isla Delice by sampling hot bites directly to shoppers at leading Halal supermarkets.
- The campaign was delivered across key Halal Supermarkets in London, Birmingham and Manchester.
- The aim was to increase trial and awareness of Isla Delice’s Premium Halal Hotdog range.
- A fully branded sampling cart, hawker trays and POS signage, all desinged and built in house. Helping the campaign stand out and draw in new customers.
- A team of promotional staff handed out samples, encouraging immediate purchases.