- Created portable street sampling carts with matching parasols, outside Sainsbury’s Local stores to reach thousands of morning and lunch time office workers across London.
- Multiple teams each worked using their own branded sampling carts, covering multiple stores around central and suburban London.
- Bite sized taster samples of the new cheese and snacks from SMUG, to engage shoppers and communicate the special meal deal sales promotion running that day.
- Customers were offered a FREE LUNCH with a £5.00 note in a branded envelope, if they purchased Smug as part of a Meal Deal in store.
- The activity received immense results, selling out hundreds of units in all stores, on every single day!