Use of street sip sampling to activate retail sales and grow awareness of the brand across Tesco Express, Sainsbury’s Local, Co-op and other C retailers.
- Harry Brompton’s Ice Tea used LINK to design, build and tour a sip sampling and sales conversion sampling campaign across the UK.
- Each day, the sampling team covered two busy high street stockists in city centre office areas, suburban high streets and near stations; where professionals and shoppers make daily purchases of cold drinks.
- Over the 8 week national tour, the sip sampling team reached hundreds of high value stockists, pushing daily sales uplifts of over 100 sales per store, per day!