Guinness Nuts

Guinness Gourmet Nuts: Tactical Roaming Sampling to Rugby Fans

 

  • Sports fans attending the major Six Nations Rugby Tournament were targeted by headline sponsor Guinness.
  • Teams of sampling staff presented trial sized sample bags with fun rugby themed print collateral, on arrival.
  • Partnerships were established in the venues for immediate sales, with leaflets advertising national stockists.
  • 25,000 face to face sampling interactions with dialogue achieved, with wider visibility to 300,000 in attendance.

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