Guinness Gourmet Nuts: Tactical Roaming Sampling to Rugby Fans

• Sports fans attending the major Six Nations Rugby Tournament were targeted by headline sponsor Guinness.
• Teams of sampling staff presented trial sized sample bags with fun rugby themed print collateral, on arrival.
• Partnerships were established in the venues for immediate sales, with leaflets advertising national stockists.
• 25,000 face to face sampling interactions with dialogue achieved, with wider visibility to 300,000 in attendance.