Goodlife Foods: Experiential Sampling & Social Media Coverage
To encourage positive taste trial, drive sustained sales and engage with consumers through social media, using a pop up sampling activity event in central London.
A vintage Airstream trailer with graphics was deployed as a mobile kitchen to ensure the perfect preparation of each sample and to create standout. The event area boasted a white picket fence with hay bales and comfy sofa blankets created a relaxing environment for people to sit and enjoy their snacks.
Our team of uniformed brand ambassadors were on hand to attract, serve and answer questions about the brand and product attributes. Individual products were on display onsite in a free standing freezer unit to help consumers identify with the products.
Additionally menu style print material and digital signage helped communicate the range available whilst brand ambassadors utilised hawker trays for roaming sampling and engaging wider audiences.
- Experiential sampling with vintage airstream catering trailer with integrated social media on Twitter & Facebook.
- On brand event area created with branded Airstream, grass effect floor, white picket fencing & hay-bales.
- Large volume sample production, with hot tasters and full portions – in exchange for social media interaction.
- Thousands of positive social media comments generated from customers, bloggers and journalists.