Experiential Sampling & Social Media Integration
When Goodlife Foods wanted to engage consumers they turned to Link Communication to deliver an experiential sampling campaign incorporating social media and PR integration.
- Experiential sampling with vintage airstream catering trailer with integrated social media on Twitter & Facebook.
- On brand event area created with branded Airstream, grass effect floor, white picket fencing & hay bales.
- Large volume sample production, with hot tasters and full portions – in exchange for social media interaction.
- Thousands of positive social media comments generated from shoppers, customers, bloggers and journalists.