University Student and Supermarket Sampling Tour
The Goodfellas sampling truck tour offered tasting samples to promote their sales across Universities; plus Tesco, Sainsbury’s, Morrisons & Asda Supermarkets.
- Goodfella’s Pizza used LINK to create a new foodtruck with full graphics; that can also be easily re-branded and shared across the other brands of their parent company (Birds Eye / Noble Foods).
- In addition to mass catering for thousands of hot pizza samples, a giant sized spin the pizza wheel of fortune game added both fun and added brand recognition on event sites.
- The van toured across the UK’s biggest and busiest freshers fairs on university campus, during the first few weeks of the academic term; delighting thousands of students each day.
- To create mass scale, measurable sales uplifts across key stockists; the van also toured across flagship sized Tesco, Sainsburys, Asda and Morrisons superstores; resulting in hundreds of sales, per store, per day.