Use of a portable catering cart to heat, sample and drive sales of Geeta’s new curry sauce range at a nationwide tour of Waitrose.
- Support Geeta’s new cooking sauces, with a four week tour sampling at 20 different Waitrose supermarkets.
- Portable catering carts fitted with gas hobs (and hidden gas canister) enabling sampling of heated curry sauce.
- The colourful design of the Geeta’s themed sampling carts grabbed the attention of customers, whilst the enticing aroma of the live cooking invited more to come and engage with the cart.
- Friendly conversations between the Geeta’s sampling staff and customers regarding the samples created an opportunity for all shoppers to see, try and then buy the sauces.
Huge sales uplifts achieved every day at each store, with some stores selling over 60 jars in just one day.
90% of customers interacted with bought Geeta’s for the very first time.