Promotional Campaign For The Game of Thrones DVD Box Set

It’s not every day you get to deliver a promotional campaign for the biggest TV show in living memory. So when HBO asked the team at Link Communication to help promote their latest DVD box set we jumped at the chance.

• Unique vintage sampling van created with full graphics, medieval taster menu and costumed event staff.
• Tour scheduled across London’s historic land marks and major media houses (press handled by PR agency).
• Twitter announcements to reveal the staged locations and VIP appearances of actors from the TV show.
• Thousands of fans attended the events, massively over delivering on client audience reach expectations.