FRENCH’S MUSTARD

French’s Mustard Case Study – Experiential Sampling In Front of 100 Tesco and Sainsburys Supermarkets

  • Presentation and taste trial of a new mustard variant in front of 100 Tesco and Sainsburys supermarkets.
  • Five simultaneously touring event areas prepared hot tasters (steak and potatoes) and engaged customers.
  • FSDUs created, filled with sales stock and sited in the foyers of each store, to drive immediate sales uplifts.
  • Sales uplifts of over 5,500% generated on average, across the range of 100 stores visited.

Quote from client:

“We first utilised Link to sample at large scale family fun day events which we had sponsored. They were extremely useful in guiding us through options & pinning down a plan that maximised our impact.

Their head office team & brand ambassadors were incredibly enthusiastic delivered the activity seamlessly. We were so impressed, that we partnered with them again across other brands, on larger scale campaigns”.

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