French’s and Frank’s

French’s Mustard and Frank’s Hot Sauces Sampling Distribution

French’s and Frank’s Case Study


  • Strategically targeting locations with a high density of takeaways, delis, cafes and restaurants in London, Leeds, Manchester and Liverpool.
  • Distributing promotional packs to independently owned food service outlets (takeaways, delis, cafes and restaurant) including one case of Franks Red Hot Sauce and one case of French’s Classic Yellow Mustard, alongside a  promotional leaflet and a recipe and menu ideas booklet.
  • Brand Ambassadors were engaging with business owners, promoting the key  messages of the brand and sauces and also encouraging them to purchase from Bookers.
  • The campaign was a great success, reaching 1,387 business’s in total.

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