To drive awareness, trial, and sales for the Freez Mix beverage range within key London stockists through a targeted in-store sampling activation.
- Activated a 3-week sampling tour across 12 leading halal supermarkets and specialist stockists, including Tariq Halal and VB And Sons.
- Positioned a vibrant, branded pop-up table inside stores to showcase the full range and allow customers to try the “refreshing” flavours.
- Successfully engaged a new, targeted audience for the brand, presenting over 3,555 samples to curious customers during the campaign.
- The campaign created a significant sales uplift, demonstrating huge demand for the product when sampled directly to the right consumers.