Vision Express Experiential Marketing Campaign
We created a high impact, literally, experiential marketing campaign for Vision Express. We crashed cars into store fronts and billboards as a means of communicating the importance of regular eye tests. The campaign was photographed and filmed with the content being used throughout owned, paid and earned media channels.
Staging shop front crashes with sugar glass and mounting cars with removable ramps into stores was all part of the fun. Providing actors to play out shocked employees helped deliver the sense of realism for people passing the locations.
A different approach was needed for the billboard stunts where real cars were not really an option. Instead we turned to carbon fibre and resin and had the cars built by hand and painted to ensure realism.