Dettol Case Study

Activity Brief

Dettol No Touch Case Study – Experiential Demonstrations and Direct Sales at Ideal Home Show

  • Creation of custom designed kitchen area, with working water supply and full branding for Dettol No Touch.
  • Stand manned by enthusiastic brand ambassadors giving wet demonstrations and making immediate sales.
  • All event goers encouraged to make immediate on site purchase; and to buy from national supermarkets.

The Results

  • 100,000 demonstrations given at the show, generating 10,000 immediate on site sales at £5.00 per unit.

On The Campaign Trail

  • Experiential Marketing with Dettol at Good Home Show

Visit the Dettol website or plan a trip to the Ideal Home Show