Dettol Case Study
Dettol No Touch Case Study – Experiential Demonstrations and Direct Sales at Ideal Home Show
- Creation of custom designed kitchen area, with working water supply and full branding for Dettol No Touch.
- Stand manned by enthusiastic brand ambassadors giving wet demonstrations and making immediate sales.
- All event goers encouraged to make immediate on site purchase; and to buy from national supermarkets.
- 100,000 demonstrations given at the show, generating 10,000 immediate on site sales at £5.00 per unit.