Crack’d at the Plant-Based World Expo and Food & Drink Expo 2022

Background

Crack’d at the Plant-Based World Expo and Food & Drink Expo

Crackd wanted to attract new retail and food service listings for their vegan egg substitute brand, suitable for use at multiple expos on different size spaces.

  • Used a flexible-sized unit; initially, as a 6x3m exhibition area at the Plant-Based World Expo, followed by re-use as a 4x3m expo stand at Food & Drink Expo.
  • Additional interactive elements were created an added, including two giant-sized bottle-shared tables and a ball-dropping voting unit to highlight their new NPD (New Product Development)
  • Link were used for the design, the build, installation and live event activation support; followed by removal and storage ready for the next expo.
  • Live Chef product demonstrations

Equipped with a fully functional kitchen for live product demonstrations!

The interactive voting board was used for data capture about Crack’d NPD

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