Crack’d at the Plant-Based World Expo and Food and Drink Expo

Crackd wanted to attract new retail and food service listings for their vegan egg substitute brand, suitable for use at multiple expos on different size spaces.

To create a high-impact visual display and show off the versatility of their product with chef demonstrations as ‘Space Only’ event space was used.

  • This allows a flexible-sized unit; initially, as a 6x3m exhibition area at the Plant-Based World Expo, followed by re-use as a 4x3m expo stand at Food & Drink Expo.
  • Additional interactive elements were created an added, including two giant-sized bottle-shared tables and a ball-dropping voting unit to highlight their new NPD (New Product Development)
  • Link were used for the design, the build, installation and live event activation support; followed by removal and storage ready for the next expo.

At both expo’s the bespoke unit we designed proved to be very popular, with it’s eye-catching yet inviting design.

Features of the unit included:

  • A fully functional kitchen, allowing Crack’d chefs to perform in-person demonstrations on how to use the product, as well as allow for the sampling of freshly made food using Crack’d egg substitute.
  • Refrigeration allowing for the storage, sampling and sale of bottles of Crack’d safely over the days of the expo’s.
  • An interactive voting board allowing for data collection from customers about Crack’d products. In this specific case, their Vegan Quiche.
Exhibition Stand: Crack'd 3D visualisation designed by our talented team of designers here at LINK
Exhibition Stand Design: Crack'd visualisation taken from digital to physical
Exhibition Stand: Crack'd Expo stand fully open to trade customer at the Plant-Based World Expo 2022
Exhibiton Stand: Crack'd Expo Stand Generating Large Impact for their new NPD

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